On the cover we tell a brief story. Once upon a time there was the “i” of Plexiform, which, though not the brand’s initial, is nonetheless an important element. Partly because it is in the middle of the word and gives a nice rhythm when you read it, and partly because it has the two […]
“Biomimetic science studies how to transfer to the artificial world biological processes that naturally happen in nature. Man is inspired by nature and by imitating it can find solutions to various problems. The first person to refer to biomimetics was Leonardo Da Vinci when in his studies on flying machines he was inspired by how […]
Are we sure about what light really is? The word ‘light’ which originates from Greek refers to the root of the verb ‘to show’, ‘to portray’. For the ancient Greeks, light guided human intellect to truth, just like a lighthouse guides lost sailors to safety.
Recently we took part, as ambassadors, at a convention for young entrepreneurs interested in knowing more about the world of communication.
Cristina is not Cristina’s real name, it’s actually Antonia; which is a very nice name, but in a situation where there are two people in the same office with the same name it can be confusing and the quick fix of just adding a number to the name such as Antonia1, Antonia2 or Antonia3 is […]